Haskins, E., Sivakumar, S., Yang, J. and McEachern, T. (2025) “Identity, Authenticity, and Digital Influence: A Literature Review on Psychological, Social, and Behavioral Drivers of Gen Z’s Engagement with Social Media Advertising”, SCIENTIA MORALITAS - International Journal of Multidisciplinary Research , 10(2), pp. 179-186. Available at: https://scientiamoralitas.com/index.php/sm/article/view/350 (Accessed: 11January2026).