Haskins E, Sivakumar S, Yang J, McEachern T. Identity, Authenticity, and Digital Influence: A Literature Review on Psychological, Social, and Behavioral Drivers of Gen Z’s Engagement with Social Media Advertising. SMJ. 2025;10(2):179-186. Accessed August 23, 2026. https://scientiamoralitas.com/index.php/sm/article/view/350