[1]
Haskins, E., Sivakumar, S., Yang, J. and McEachern, T. 2025. Identity, Authenticity, and Digital Influence: A Literature Review on Psychological, Social, and Behavioral Drivers of Gen Z’s Engagement with Social Media Advertising. SCIENTIA MORALITAS - International Journal of Multidisciplinary Research . 10, 2 (Dec. 2025), 179-186.